In this enlightening book, Michael E. Gerber explains why 80% of small businesses fail, and how to avoid the common pitfalls. Based on the premise that working ‘in’ your business is different from working ‘on’ your business, the book explores the essential elements required to create a successful enterprise. .
In this enlightening book, Michael E. Gerber explains why 80% of small businesses fail, and how to avoid the common pitfalls. Based on the premise that working ‘in’ your business is different from working ‘on’ your business, the book explores the essential elements required to create a successful enterprise. .
“The E Myth Revisited: Entrepreneur for Small Businesses” by Michael E. Gerber is a book aimed at helping small business owners become successful entrepreneurs. The book offers insights and strategies for starting and managing a small business, focusing on how to turn your passion into a profitable venture. With a focus on building a strong business foundation and identifying common pitfalls to avoid, this book is a valuable resource for anyone looking to start or grow their own small business.”